I frequently get ask about what growth hacking tools I use on a regular basis. This Toolbox page gathers the best ones from social media to music without forgetting email marketing.
Table of content (click to jump to a specific section):
- CMS (Content Management System)
- WordPress Theme
- WordPress Plugins for Growth Hacking
- Website Hosting
- Social Media
- SEO – social engine optimization
- Web Analytics
- Email Marketing
- WordPress (free)
Doesn’t need an introduction, it certainly is one of the bests CMS out there. Its unlimited customization possibilities with a myriad of themes, plugins and integrations make it my go-to platform when it comes to websites or blogs. This very site is built with WordPress. It is also very easy to automate blog posts promotion with WordPress.
- Shopify (14-days trial)
Shopify is an Ottawa-based unicorn company that provides an Ecommerce CMS as well as a POS and inventory management solutions. Very simple to setup, it takes off much of the hassle of building an Ecommerce website. It is also SEO-friendly and provides an amazing UX. With its own app store (of paid and free) SaaS apps and it’s multiple integrations won’t mistake you when deciding on a transactional website platform.
For the 3 years I’ve been in digital marketing, I’ve played with close to 10 WordPress themes including Avada. Divi is second to none as far as I’m concerned. It gives you plenty of options and flexibility without you getting lost in the settings. It also features a website builder that allowed me to create for the first time a homepage I’m satisfied with.
This is the theme I use on this website and it works smoothly!
Look no further if you’re searching for a SEO plugin that does it all. Yoast will help you with your on-page SEO, your XML Sitemap and many other things.
Part of making your blog content shareable on social media is having enticing share buttons on each relevant page. Developed by Elegant Theme (same as Divi theme and bloom plugin), it comes with the membership price. The plugin lets you personalize sharing button location, animations as well as the display of the number of likes.
Also made by Elegant Themes, Bloom is my new plugin for everything that involves email address capture. It allows you to create all kinds of pop-ups, inline forms and has a lot of display settings to help you find what works best for you. Great think is that it integrates with numerous email service providers such as MailChimp, Aweber etc. It also allows you to run A/B test to determine what variant of your opt-in box works best!
Having recently moved my website hosting, I’ve done a fair share of research on what hosting companies were good, and I finally found one! It’s call HostWithLove and so far it’s been great. Support is excellent, and they’ve helped me move from GoDaddy effortlessly. Their prices are also very affordable when compared to the competition.
- Buffer (freemium)
I use Buffer for my personal social media publications and especially for automating social media. Its chrome extension allows you to schedule any web page or message publication in a few clicks!
- Hootsuite (freemium)
I use Hootsuite to manage professional social media pages and accounts. It allows you to compose, schedule posts on different social media from a single place. Its great dashboard also allows you to follow what’s happening on your social media platforms in a quick sight.
- Gmail (free with 15Gb storage)
Google free email solution hasn’t been chosen by 900 million users for nothing. It comes with 15Gb storage (shared between Gmail & Google Drive, its cloud file storage) which is more than enough for any classic user. It also comes with the handy Google apps suite such as Hangout, Calendar, and Contacts. While you can use it with Outlook, Mail or Thunderbird, I use its web version for its simplicity and the various add-ons you can use.
Google apps for business can even manage your professional email addresses.
- Slack (freemium)
Even if email is still the main professional communication tool, Slack has imposed itself as the app/tool of choice when it comes to team or internal communication. Highly customizable, you can program it to do anything team- and web marketing-related you can think of.
- Skype (freemium)
Everybody knows Skype, the Microsoft-acquired tool that replaces MSN Messenger for video-conference and even chatting. It’s free to video-call any Skype user (or multiple ones for that matter), and you can also share your screen to collaborate.
- IFTTT (free)
If you want to get a taste of what automation feels like, try IFTTT (if this then that) right now. It is so powerfull it can allow you to automate your social media. Just connect to your favorite web apps, choose recipes, and you’re in business!
- Mozbar (freemium)
Moz’s reputation is not to make as a premium SEO software, but it’s Chrome toolbar presents you freely SEO data such as Domain and Page authority for website and page you visit as well as all SEO meta elements you could think of. A must-have.
- Google Webmaster Tools (free)
I’m always surprised by how many internet marketing people don’t know about Google Webmaster Tools. Connect it to your website, upload your sitemap and Google will give you insight about what keywords led people to visit your website in addition to crawling your site on a regular basis.
- Screaming Frog SEO Spider (freemium)
This computer software is a life saver when it comes to analyzing a website’s SEO elements such as URLs, titles, images, scripts, CSS, and links. It gives you a quick snapshot of a website on-site SEO health.
- Google Analytics (free)
If you think about it, internet marketing (except for its medium) mainly differs from offline marketing by the fact everything is possible to track and analyze on the interwebs. Running a website of any type without proper analytics tracking set is like shooting an enemy in the dark. Any webmaster should review their traffic (at least) every week to look for acquisition sources, visits and behavior.
- MailChimp (free until 2’000 subscribers)
In opposition to many people, I think Email Marketing is still one of the most powerful tools a growth hacker has access to if managed properly. Its adaptative pricing lets you scale easily, and its user interface deserves an award! MailChimp lets you easily manage your newsletters & transactional emails, design & automate them (starting at $10 per month) and A/B test them. You can also automate email marketing with Mailchimp & WordPress. As its widely used, it integrates with most of the tools presented in this page which lets you put signup forms everywhere.
- Evernote (freemium)
I like to think of Evernote as my digital brain. Its where I take notes, take pictures of paperwork or business cards as well as annotate PDFs or even clip web pages. With its amazing web, desktop and mobile apps, it allows you to go paperless, and I like it!
- Todoist (freemium)
I’ve never been a big fan of paper to-do lists. It’s easy to lose them, and they make it hard to prioritize action items set them deadlines… After a few trials, I chose to use Todoist for both my personal to-dos as well as for different projects I’m involved with. You can have a lot of various projets (organize them by level, and each has its color) and tasks (assigned to a project, with a due date and priority) under the same roof. My go-to tool for productivity!
- Pocket (freemium)
The web having become an endless source of great content, we often come to contact with articles or website that interests us but at the wrong time. With pocket (previously ReadItLater), you can “save” them for later.
- F.lux (free)
Ever work after sunset? F.lux adjusts your screen color according to the current time, making it orange at night so that your eyes just don’t explode!
- SoundCloud (freemium)
My favorite music social media on which you have a profile and follow artists. The best place to follow underground electro and house artists and discover new ones!
- Spotify (freemium)
Strong of millions of high-quality tracks, Spotify breaks the barrier of having to download music to take it with you. Its offline mode and Discovery of the week features make it well worth the 10-ish dollars its costs per month. Follow me here.
+ BeardedSpace (free)
A menu-based Mac OSX app that lets you control online media players (such as Songza, SoundCloud or Youtube) with your music control keys (⏪ ▶️ ⏩).